It knows every client
Nothing falls through.
History, programme, sessions, check-ins, food, messages, your notes. One profile. When a client says "my back's tight again", Pulse already knows it was tight in March, and what you did about it.
For personal trainers. Built by one.
AI shouldn't replace coaches. It should learn from them.
Not an AI coach. The coach's AI.
$99 a month for life for founding members. $149 after. No card to join.
Demo dataThe hours around the hours
You get paid for the hour with the client. Nobody pays for the hours around it.
The Sunday programme, the replies at ten at night, the notes, the bookings, the check-ins. Every tool did its job. You did the joining.
Every new client added more of those hours. That's not coaching. That's integration work.
Pulse becomes the connection.
One profile per client. Everything you know about them in one place, and everything Pulse drafts starts from there.
It drafts your way
The first draft is already written.
Goals, history, equipment and schedule go in. A programme comes back through your method. Drag to move, tap to edit, publish when it's yours.
The Why button
Edit a draft and Pulse asks why.
Say it or type it. Your reason is what Pulse learns from.
The reason stays with the client. And the next client with stiff ankles gets a first draft that already knows.
- 01
- 02
- 03
Demo dataBuilding Ava’s programme4 inputs connected
- 01Client profileGoals, history, equipment
- 02Coach notesBack pain after long drives
- 03Client weekThree sessions, full gym
- 04ProgrammeDraft ready for review
"Her ankles are stiff, so a flat squat turns into a good-morning by rep five. Heels up until the mobility work catches up."
Your voice. Literally.
They hear you at ten at night. You get your evening.
Record your voice once. Your clients' assistant answers in it, from their programme, their last session, their check-in and their food. Never a diagnosis.
And it says what it is. You record the intro yourself: this is my voice, this is my assistant, say @coach if you need me.
Rolling out
It never starts a conversation without you.
When it should be you, it's you.
Pain, a plateau, a decision that needs judgement. The assistant says so, tags @coach, and brings you in with the whole conversation attached. Programmes, check-ins and wrap-ups reach a client only once you've approved them, or switched them on yourself.
The week runs itself. You still run the week.
- Before every session the client says how they're going. Full session, loads eased, or shorter and lighter. The session adjusts inside what you approved.
- Loads move on the numbers, and the client sees why. Up 2.5 kg. You hit 10, 9, 9 last time.
- A weekly check-in, in your words. Answers land in the profile, not your inbox.
- A wrap-up at the end of each week about their real week, in your voice. You approve it first.
- Quiet clients surface before they've gone quiet for good.
Booking that doesn't go through you.
Clients see your real availability, in person or online, book, and it lands in your calendar. Session counts track themselves.
ps: video calls inside Pulse aren't built yet. I'd rather tell you here than have you find out on day two.
Your clients
Everything they need. One app. Your name on it.
Training, food, sessions and progress in one place, with your business name on every screen. It installs from a link. No app store between you and your clients, and no Pulse storefront in front of your business.
See what your clients get
Coaches with a way of doing things.
If you coach in person, online or both, with a method, a book that's full or close to it, and a Sunday night that keeps disappearing into programming and replies, this was built for you.
If you'd rather buy templates, there's cheaper software for that, and it's fine. This isn't it.
Built from inside a coaching business
I built the tools I needed first.
I didn't start out trying to sell an app. I built these tools for my own coaching business because I needed them, and I ran them with real clients for about two years. What saved time or made the coaching better stayed. What didn't got deleted. Pulse is what's left, opened up to other coaches.
Pedro Avila. Founder, and Pulse coach #1.
Three steps. None of them are typing.
- Bring your clients. An export, a list, or screenshots of your current software through the Pulse Chrome extension. Pulse reads it and sets everyone up.
- Approve the first drafts. Programmes, messages, check-ins. Edit what you'd change. Publish what's yours.
- Answer why. Edit a draft and Pulse asks why. Every answer makes the next draft more like you.
Help shape the first version built for other coaches.
The first five
Five coaches use Pulse with real clients, work directly with me, and shape what it becomes.
- Set up with me, not by yourself
- Your feedback changes the product that week
- No card, and nothing to pay during the pilot
Already invited? Your code opens onboarding.
The founding waitlist
After the first five, coaches join in waves of 25 to 30 with guided setup. A wave only opens when the one before it is healthy.
$99a month, for life.
Founding rate, locked. The standard rate is $149.
No card. Nothing is charged until you accept an invite.
Questions coaches ask.
Is the voice thing creepy?
Your clients hear you explain it, in your voice, the first time they open the app. The assistant never pretends to be you live. Say @coach and it's you. Don't want the spoken voice? Keep the written one.
Rolling out
Will my clients know it's an assistant?
Yes. They see it as your assistant, with your name on it, every time. It answers from what you've set up, tags @coach when it should be you, and never starts a conversation without you.
Does it write generic AI programmes?
It starts from that client's history, goals, equipment, days and constraints, then applies your method on top. Before you've corrected it, the first draft is a competent programme for that person. After, it moves toward the one you'd have written.
How does Pulse learn how I coach?
From your reasons. Edit a draft and Pulse asks why, and you say it or type it. It never guesses a reason from a click.
Can I move my clients over from Trainerize, Everfit, or a spreadsheet?
Yes. An export, a list, or screenshots through the Chrome extension. Pulse sets your clients up and walks you through the rest.
What's in the first version, and what isn't?
In: clients and their full history, programme generation and editing, workout tracking, nutrition, messaging, booking and session tracking, weekly check-ins and wrap-ups, and your branded client app. Not yet: video calls.
How is my data handled?
Every record belongs to your account and is isolated at the database level, so one coach can't reach another coach's clients even by mistake. That isolation is tested before every deploy, and it's the one test that can stop a release.
More of you, without more hours.
You can take on more clients. Nobody gets a thinner version of you.
Built by a personal trainer. Opening carefully, to personal trainers.